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An FGD remains as the primary qualitative
methodology being employed by market researchers.
- When a
knowledgeable moderator conducts a group of sincere
respondents, the wealth and depth of information
gathered from the group can translate into valuable
insights which may not be derived from quantitative
surveys.
- XpressWorks works only with
moderators who can be considered as veterans of
qualitative research and moderation.x
- XpressWorks and its partners have
comfortable in-house Focus Group Discussion rooms
and client observation rooms, equipped with one-way
mirrors or video and audio feeds.
- Groups and audio
from the groups can be digitally recorded to dvd/cd format.
- For queries on our FGD
facilities, please contact us:
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Need technical support? technical@xpress-works.com
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